Content is a huge part of attracting, and engaging customers to get them to visit your website and generating a return on investment. Content creation is the process of taking topics that appeal to your customers and creating written and visual content around those ideas.
Content creation is a huge part of your digital marketing. When you create high-quality content, you are providing value and useful information for your audience, and attracting potential customers to your website and keeping them because of the content you provide. Content includes everything from your brand and what your tone is and how you talk and promote that content.
A content audit is needed whether you have been creating content for a while or not. A content audit means taking a look at your work and organizing it to fit into a new content plan. You look at your information like target keywords, buyer personas, and your buyer journey stages. It's important to remember that your buyer persona is who you're creating content for. This means you need to create and find a format that is most enjoyable to them. This could be in a blog, video, graphics or something else.
Email marketing is a really good way to reach your audience to promote content. People on your email list have opted in to hear from you and you can guarantee that they will receive the email. Email marketing helps a business to develop and maintain a relationship with their customers over time in hopes to get increased sales and customer loyalty.
There's an art to creating good content for social media and it's important to use it to your advantage. Someone who follows you on social media already likes you and interested in what you have to say. So you need to produce content that your audience will engage with. Every platform is different and needs different content. Instagram needs high-quality visuals while facebook you can post longer posts and longer videos that are easily shared and twitter is just short messages with supporting images and retweets.