With Pay Per Click (PPC) Advertising, be where your customer is

Boost your presence in front of people actively trying to find you

What is PPC?

Are you armed with an outstanding product or service and eager to catapult your success? Look no further than the powerhouse that is Pay-Per-Click advertising (PPC). It’s the strategy that propels your business right to the top of search engine results, soaring above your competitors. Picture this: your products or services displayed precisely when your customers are ready to take action. At Chrome Communications, we’re the PPC experts who can work wonders, even on a tight budget.

More than 85%

Of high-intent prospects are scouring the internet for your product, service, or solution? What’s more valuable, a staggering 60%+ of that valuable traffic gravitates toward the top three search results.

It’s a cutthroat digital world out there, and having your competitors overshadow your online advertising strategy can be a disaster for your business. Fear not, by implementing a strategic paid advertising strategy, you can swiftly and affordably claim the top spots on search engine results. Now, this might sound like a daunting endeavor that demands significant time, effort, and investment. But here’s the secret: Hiring a professional to manage your PPC ads for you

The Benefits of PPC Advertising

Instant Visibility

PPC ads can appear at the top of search engine results pages (SERPs) immediately, ensuring your website is seen by potential customers as soon as your campaign starts.

Targeted Audience

You can define your audience precisely based on factors like location, demographics, interests, and behaviors, ensuring your ads reach the right people.

Remarketing

Use PPC to re-engage visitors who have previously interacted with your website, reminding them of your products or services and increasing the chances of conversion.

Brand Exposure

Even if users don't click on your ad, they still see your brand and message, reinforcing your online presence.

Measurable Results

PPC campaigns provide detailed analytics, allowing you to track clicks, conversions, and ROI, so you can measure the impact of your advertising efforts accurately.

Highly Customizable

PPC allows for various ad formats, including text, display, video, and shopping ads, giving you flexibility to showcase your products or services effectively.

Stop waiting for customers to stumble upon you

Types Of Pay Per Click Advertising

Search Advertising

Direct your marketing efforts towards individuals actively looking for your product or service. Connect with those who are already in the market, ready to take action!
Re-Marketing

Harness the potential of reengaging with your site's previous visitors – Remind them of what you offer, and watch those purchase decisions become reality.
Display Advertising

Want to boost your brand's visibility? Consider starting here, where your ads can appear on websites and apps your customers frequent
Shopping / Performance Max

Is your business in e-commerce? Put your products front and center on search pages, streamlining the buying process for your customers

How We Craft Outstanding Ad Campaigns

Step 1

Client Briefing & Goal Setting

We start by thoroughly understanding your businesses objectives, target audience, budget, and key performance indicators (KPIs). Ensuring we align on the campaign goals.

Step 2

Market Research and Competitive Analysis

We conduct in-depth market research to identify trends, opportunities, and customer behavior. Analysing competitors to find gaps and areas where your business can stand out.

Step 3

Media Planning & Buying

We determine the most effective channels and platforms to reach your target audience. Allocating your ad spend budget strategically across these channels.

Step 4

Audience Segmentation

We meticulously segment the target audience for your product or service, taking into account demographics, interests, and behavior, as well as strategically chosen keywords and display ad placements. This enables us to craft tailored campaign messaging and creatives that deeply resonate with each unique audience.

Step 5

Creative Strategy

We develop a compelling creative strategy that aligns with the campaign objectives. This includes designing eye-catching visuals, crafting persuasive copy, and selecting the right ad formats (e.g., video, display, search).

Step 6

Ad Creation, Testing & Optimization

We create multiple ad variations for A/B testing. Continuously optimizing ad creatives and keywords based on performance data, focusing on elements like headlines, images, and calls to action - these are just a few of the tasks we take care of for you that helps increase the performance of your campaigns.

Step 7

Optimization & Reporting

We continuously optimize the campaign based on data-driven insights. Providing regular reports to you, highlighting key performance metrics.